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Title:
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BECAUSE I KNOW YOU: ELEMENTS OF TRUST AMONG PSEUDONYMOUS BLOGGERS |
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Author(s):
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Vanessa P. Dennen |
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ISBN:
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978-972-8924-82-9 |
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Editors:
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Gunilla Bradley and Piet Kommers |
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Year:
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2009 |
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Edition:
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Single |
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Keywords:
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Blog, community of practice, trust, identity, virtual community |
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Type:
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Full Paper |
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First Page:
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11 |
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Last Page:
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18 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In order to develop a sense of community among online discussants, such as bloggers, it is necessary to have an
underlying trust. This study examines how trust is manifest within a largely pseudonymous blogging community.
Findings show that risk, reciprocity, reputation, affiliation, prolonged engagement and norms all impact trust and thus
community relationships. Bloggers readily distinguish between the reader audience they know and desire to interact with
and a potentially unintended audience that makes them feel unsafe with online self-disclosure, and their sense of trust
fluctuates as they become more experienced within the community and various blog-based events unfold. Over time,
sufficient trust develops among participants to allow them to shed pseudonyms and share their legal identities in more
private venues. |
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